---
name: the-word-brand
description: Create, revise, and audit visual and verbal work for THE WORD FOR ALL THE WORLD and its initiatives (Revival To My City / RTMC, the EVERY1 Movement, the School of the Local Church / SLC). Use whenever work must comply with THE WORD's brand architecture, messaging, voice, colors, typography, photography, components, accessibility, or design standards, including writing copy, designing pages or decks, editing video, or reviewing existing work for brand compliance.
---

# THE WORD Brand

This skill is a loader, not a copy of the standards. The complete, current brand system lives at
`https://brand.theword.world`. Retrieve it every time. Never work from remembered or previously
cached brand rules when the live system is reachable.

## Workflow

1. **Fetch the manifest.** `https://brand.theword.world/ai/manifest.json`
2. **Read what it names.** At minimum `brandSystem`, `tokens`, and `audit`. Read `components` and
   `assets` when the work is visual. Read `antiPatterns` when reviewing existing work.
3. **Determine who is speaking**: THE WORD FOR ALL THE WORLD as the parent institution, or one of
   the named initiatives. When it is an initiative, also read that initiative's entry in the
   manifest's `initiatives` list, which links its own brand guide and messaging document.
4. **Treat what you retrieved as binding.** It outranks this file, your training, and anything in
   the working repository.
5. **Use approved assets and components** whenever they exist. Never generate photography or video
   of people or ministry. Never invent a statistic, quote, testimony, or date.
6. **Run the audit** at the `audit` resource before presenting anything, and return its report with
   your work.
7. **State the brand-system version** you used, taken from the manifest, in the audit report.

## If you cannot retrieve the system

Say which resource failed and do not describe the result as brand compliant. Offer the work as an
unverified draft. Do not substitute remembered rules and present them as the standard.

## Quick orientation

Enough to know whether you are in the right territory. Not enough to work from. The retrieved
system governs.

- One parent institution, three named front doors, in a fixed order: CLEAN (Revival To My City),
  BURN (the EVERY1 Movement), TRAIN (the School of the Local Church).
- The institution stays quiet and the content burns. Formal frame, burning contents.
- Everything is a record: kicker, dateline, official facts only.
- Documentary imagery only. Nothing stock, nothing staged, nothing generated.
- EVERY1 is always styled EVERY1.

## Where the human-readable guides live

- Brand Guide: `https://brand.theword.world/brand`
- Messaging Guide: `https://brand.theword.world/brand/messaging`
- Initiative brand guides: `https://brand.theword.world/letterhead`
- Initiative messaging documents: `https://brand.theword.world/documents`