# Approved Examples > **Brand system v5.0 · Messaging guide v1.0 · Updated 2026-08-15** > Canonical source: > This file is hand-authored in `ai-source/` and published unchanged. The build never rewrites its body. Worked output that passes the audit. Pattern-match against these when you are unsure what "on brand" looks like in practice. Every example is drawn from published material or built from the guides' own rendered examples. Bracketed fields (`[n]`, `[city]`) are deliberate. They mark values that come from the official ministry record and must be filled from it, never guessed. --- ## Homepage hero (parent institution) Laws I, IV, and V. Serif headline in sentence case with one italic word, mission line beneath, one primary and one ghost action, all over documentary footage on the Midnight scrim. > **EVERY1 WILL KNOW THE NAME JESUS** *(eyebrow, DM Sans 600, letterspaced)* > > # Every generation seeks a revival. No one told them it is *already here.* > > Strengthening the local church to fulfill the Great Commission, until EVERY1 knows the name > Jesus. > > **[ Partner With Us ]** [ See What's Happening ] Why it passes: one idea, sentence case, a single italic word, the exact public mission line, invitation before information, white type on the scrim. --- ## Priority panel (initiative) Law I. One bold word per panel, mission line beneath, each panel linking to its own named page. > *(full-bleed field footage, Midnight scrim)* > > ## CLEAN > Stirring the local church to return to their first love. > > A ministry of THE WORD FOR ALL THE WORLD Three panels, never four or five variations. CLEAN, BURN, TRAIN, always in that order. --- ## Official record figure Law II. Flame doing its actual job: display numerals and small uppercase labels on Midnight. > **IMPACT REPORT · OFFICIAL RECORD** > > ## 2025 Ministry Highlights > > **2,824** Ministered To · **1,057** Salvations · **913** Holy Spirit Baptisms · **74** Healings > > Statistics from the 2025 ministry record. Why it passes: the numbers cite a named record and a period, the label says which record, and the figures are Flame on Midnight with no text set in Flame anywhere else. --- ## Event announcement (social, initiative voice) > Friday night in [city]: [n] people heard the gospel. [n] turned their hearts back to Jesus. > The fire is spreading. > > Revival To My City · [venue] · [date] > A ministry of THE WORD FOR ALL THE WORLD Why it passes: it reports what happened rather than performing excitement, the numbers are marked as record fields, and it names what, where, and when. Compare against the banned hype list below. --- ## Photograph, published as a record > *(documentary photograph, natural grading)* > > The Word opened. Attendees follow the teaching with Bibles and notes. > **SLC Conference · [City], Uganda · 30 Jul 2026** Why it passes: caption says what happened, then place and date. Subjects are shown as co-laborers. Bracketed field marks the location as pending verification. --- ## Testimony The four slots, in order, with a real and consented attribution. > **BEFORE** [Life as it was, in the person's own words.] > > **ENCOUNTER** [The moment Jesus intervened, where and when.] > > **TRANSFORMATION** [What changed. Specific, verifiable, honest.] > > **OUTCOME** [Life now.] Jesus is still doing this. Come and see. > > **[Name] · [City] · Shared with permission** Why it passes: the structure is filled from a real story or left bracketed, it closes with an invitation, and it is named. --- ## The three summaries Use these verbatim when an introduction, bio, or boilerplate is needed. **One sentence.** THE WORD FOR ALL THE WORLD strengthens the local church to fulfill the Great Commission, until EVERY1 knows the name Jesus. **One paragraph.** THE WORD FOR ALL THE WORLD is a Spirit-led ministry that strengthens the local church to fulfill the Great Commission. Through Revival To My City, the EVERY1 Movement, and the School of the Local Church, we stir believers back to their first love, send them to the lost, and train them to walk with Jesus, until EVERY1 knows the name Jesus. **The full telling.** THE WORD FOR ALL THE WORLD began with a prophecy and a question on a Ugandan tarmac: "Will you help me train my people?" We are a Spirit-led ministry that strengthens the local church to fulfill the Great Commission. We don't replace the local church. We serve it. Through Revival To My City we stir congregations back to their first love. Through the EVERY1 Movement we send EVERY1 in the church to EVERY1 outside of it. Through the School of the Local Church we train believers to know their authority in Christ and build a real relationship with Jesus. Fire starts fire, until EVERY1 knows the name Jesus. --- ## Correcting an assumption about the name One clear sentence, then move on. Never defensive. > THE WORD FOR ALL THE WORLD is not a Bible translation ministry. "THE WORD" is the Word preached, > not the Word translated. We are evangelists and trainers who strengthen the local church. --- ## A clean audit report ``` BRAND AUDIT Brand system: v4.4 · Messaging: v1.0 · Manifest fetched: yes Speaker: Revival To My City Scope: Instagram announcement, three-slide carousel, [city] revival GATES: PASS SCORE: 24/26 checks B2 Flame covers roughly a quarter of slide 2. Reduce to the accent tick and the numeral. F5 Slide 3 ends on information. Add the invitation: "Bring the person you've been praying for." NOT APPLICABLE: G1-G4 media checks (no video in scope). E4 (no signature in scope). OPEN QUESTIONS None. VERDICT: REVISE ```