{
  "version": "5.0",
  "messagingVersion": "1.0",
  "updated": "2026-08-15",
  "authority": "canonical",
  "rule": "Use these assets. Never generate photography or video of people or ministry, and never substitute stock. If the asset you need is not listed, request it and leave the slot empty.",
  "counts": {
    "total": 25,
    "approved": 24,
    "counterExamples": 1
  },
  "assets": [
    {
      "file": "assets/images/bibles-distribution.jpg",
      "url": "https://brand.theword.world/assets/images/bibles-distribution.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 133138,
      "status": "approved",
      "capture": "SLC Conference · [City], Uganda · 31 Jul 2026",
      "note": "Brand-object photography: black covers and red page edges are Flame on Midnight, unplanned. Caption location pending verification."
    },
    {
      "file": "assets/images/conference-tent-teaching.jpg",
      "url": "https://brand.theword.world/assets/images/conference-tent-teaching.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 173079,
      "status": "approved",
      "capture": "SLC Conference · [City], Uganda · 30 Jul 2026",
      "note": "The §07 exemplar for photography as a record. Caption location pending verification against the ministry record."
    },
    {
      "file": "assets/images/crowd-evening-poster.jpg",
      "url": "https://brand.theword.world/assets/images/crowd-evening-poster.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 111620,
      "status": "approved",
      "note": "Still fallback for crowd-evening.mp4. Every loop ships with its poster."
    },
    {
      "file": "assets/images/hero-congregation.jpg",
      "url": "https://brand.theword.world/assets/images/hero-congregation.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 525838,
      "status": "approved",
      "capture": "Ministry's own conference photography, July 2026",
      "note": "Documentary hero still. Text over it requires the Midnight scrim."
    },
    {
      "file": "assets/images/hero-crowd-dusk.jpg",
      "url": "https://brand.theword.world/assets/images/hero-crowd-dusk.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 461174,
      "status": "approved",
      "capture": "Ministry's own conference photography, July 2026",
      "note": "Documentary hero still, golden-hour capture."
    },
    {
      "file": "assets/images/hero-tent-poster.jpg",
      "url": "https://brand.theword.world/assets/images/hero-tent-poster.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 106472,
      "status": "approved",
      "note": "Still fallback for hero-tent.mp4."
    },
    {
      "file": "assets/images/hero-worship.jpg",
      "url": "https://brand.theword.world/assets/images/hero-worship.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 447617,
      "status": "approved",
      "capture": "Ministry's own conference photography, July 2026",
      "note": "Documentary hero still."
    },
    {
      "file": "assets/images/tent-congregation-poster.jpg",
      "url": "https://brand.theword.world/assets/images/tent-congregation-poster.jpg",
      "kind": "image",
      "group": "images",
      "bytes": 90487,
      "status": "approved",
      "note": "Still fallback for tent-congregation.mp4."
    },
    {
      "file": "assets/logos/the-word-for-all-the-world.png",
      "url": "https://brand.theword.world/assets/logos/the-word-for-all-the-world.png",
      "kind": "image",
      "group": "logos",
      "bytes": 2564,
      "status": "approved",
      "grounds": [
        "midnight",
        "word-blue",
        "photography with a Midnight scrim"
      ],
      "note": "The default reversed wordmark used in the portal navigation and footer.",
      "name": "Wordmark, reversed"
    },
    {
      "file": "assets/logos/wordmark-midnight-ink.png",
      "url": "https://brand.theword.world/assets/logos/wordmark-midnight-ink.png",
      "kind": "image",
      "group": "logos",
      "bytes": 2392,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "The letterhead mark. Use on printed and printable documents.",
      "name": "Wordmark, Midnight ink"
    },
    {
      "file": "assets/logos/wordmark-on-flame-not-allowed.png",
      "url": "https://brand.theword.world/assets/logos/wordmark-on-flame-not-allowed.png",
      "kind": "image",
      "group": "logos",
      "bytes": 2564,
      "status": "counter-example",
      "grounds": [],
      "note": "Not permitted. Published only to show the violation. The mark cannot compete with calls to action, and Flame never carries the logo.",
      "name": "Wordmark on Flame"
    },
    {
      "file": "assets/logos/wordmark-on-midnight.png",
      "url": "https://brand.theword.world/assets/logos/wordmark-on-midnight.png",
      "kind": "image",
      "group": "logos",
      "bytes": 2564,
      "status": "approved",
      "grounds": [
        "midnight"
      ],
      "note": "Reference lockup showing the flagship pairing.",
      "name": "Wordmark on Midnight"
    },
    {
      "file": "assets/logos/wordmark-on-word-blue.png",
      "url": "https://brand.theword.world/assets/logos/wordmark-on-word-blue.png",
      "kind": "image",
      "group": "logos",
      "bytes": 2564,
      "status": "approved",
      "grounds": [
        "word-blue"
      ],
      "note": "Secondary structural ground. Use where Word Blue carries logo continuity.",
      "name": "Wordmark on Word Blue"
    },
    {
      "file": "assets/logos/wordmark-over-photo-scrim.png",
      "url": "https://brand.theword.world/assets/logos/wordmark-over-photo-scrim.png",
      "kind": "image",
      "group": "logos",
      "bytes": 2564,
      "status": "approved",
      "grounds": [
        "photography with a Midnight scrim"
      ],
      "note": "The only approved treatment of the mark over imagery. The scrim is not optional.",
      "name": "Wordmark over photography"
    },
    {
      "file": "assets/signatures/nathan-zimmer.png",
      "url": "https://brand.theword.world/assets/signatures/nathan-zimmer.png",
      "kind": "image",
      "group": "signatures",
      "bytes": 648900,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "Transparent PNG of the short form, 1200px tall. Same rule: SVG unless the destination refuses it.",
      "name": "Signature, Nathan Zimmer, short form, raster"
    },
    {
      "file": "assets/signatures/nathan-zimmer.svg",
      "url": "https://brand.theword.world/assets/signatures/nathan-zimmer.svg",
      "kind": "vector",
      "group": "signatures",
      "bytes": 19405,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "The short form. Widest stroke relative to its width, so it stays readable in tight spaces like an email footer. Use the full name on anything entered into the record.",
      "name": "Signature, Nathan Zimmer, short form"
    },
    {
      "file": "assets/signatures/nathaniel-zimmer-compact.png",
      "url": "https://brand.theword.world/assets/signatures/nathaniel-zimmer-compact.png",
      "kind": "image",
      "group": "signatures",
      "bytes": 1020980,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "Transparent PNG of the compact signature, 1200px tall. Same rule: SVG unless the destination refuses it.",
      "name": "Signature, Nathaniel Zimmer, compact, raster"
    },
    {
      "file": "assets/signatures/nathaniel-zimmer-compact.svg",
      "url": "https://brand.theword.world/assets/signatures/nathaniel-zimmer-compact.svg",
      "kind": "vector",
      "group": "signatures",
      "bytes": 23572,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "Tightest of the three, with heavier looping on the Z. The one that survives being scaled down.",
      "name": "Signature, Nathaniel Zimmer, compact"
    },
    {
      "file": "assets/signatures/nathaniel-zimmer-display.png",
      "url": "https://brand.theword.world/assets/signatures/nathaniel-zimmer-display.png",
      "kind": "image",
      "group": "signatures",
      "bytes": 1192472,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "Transparent PNG of the display signature, 1200px tall. Same rule: SVG unless the destination refuses it.",
      "name": "Signature, Nathaniel Zimmer, display, raster"
    },
    {
      "file": "assets/signatures/nathaniel-zimmer-display.svg",
      "url": "https://brand.theword.world/assets/signatures/nathaniel-zimmer-display.svg",
      "kind": "vector",
      "group": "signatures",
      "bytes": 25413,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "Faster and more slanted, with a long lead-in and a trailing flick. Holds its energy at large sizes. Not for small settings, where the flick reads as noise.",
      "name": "Signature, Nathaniel Zimmer, display"
    },
    {
      "file": "assets/signatures/nathaniel-zimmer.png",
      "url": "https://brand.theword.world/assets/signatures/nathaniel-zimmer.png",
      "kind": "image",
      "group": "signatures",
      "bytes": 1186632,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "Transparent PNG of the default signature, 1200px tall. For the places that cannot take SVG: Google Docs, PDF and e-sign fields, email signatures. Prefer the SVG everywhere else.",
      "name": "Signature, Nathaniel Zimmer, raster"
    },
    {
      "file": "assets/signatures/nathaniel-zimmer.svg",
      "url": "https://brand.theword.world/assets/signatures/nathaniel-zimmer.svg",
      "kind": "vector",
      "group": "signatures",
      "bytes": 24902,
      "status": "approved",
      "grounds": [
        "parchment",
        "white"
      ],
      "note": "The default signature. Cleanest of the three full forms and the most legible, so it is the one to use on documents and letterhead unless there is a reason to reach for another. Vector master: scale it, never redraw it.",
      "name": "Signature, Nathaniel Zimmer"
    },
    {
      "file": "assets/videos/crowd-evening.mp4",
      "url": "https://brand.theword.world/assets/videos/crowd-evening.mp4",
      "kind": "video",
      "group": "videos",
      "bytes": 2768692,
      "status": "approved",
      "capture": "SLC conference footage, Uganda, July 2026",
      "poster": "assets/images/crowd-evening-poster.jpg",
      "note": "Muted looping hero footage. Used on the Brand Guide cover."
    },
    {
      "file": "assets/videos/hero-tent.mp4",
      "url": "https://brand.theword.world/assets/videos/hero-tent.mp4",
      "kind": "video",
      "group": "videos",
      "bytes": 2051179,
      "status": "approved",
      "capture": "SLC conference footage, Uganda, July 2026",
      "poster": "assets/images/hero-tent-poster.jpg",
      "note": "Muted looping hero footage."
    },
    {
      "file": "assets/videos/tent-congregation.mp4",
      "url": "https://brand.theword.world/assets/videos/tent-congregation.mp4",
      "kind": "video",
      "group": "videos",
      "bytes": 2285873,
      "status": "approved",
      "capture": "SLC conference footage, Uganda, July 2026",
      "poster": "assets/images/tent-congregation-poster.jpg",
      "note": "Muted looping hero footage."
    }
  ],
  "notesWithoutFiles": [],
  "gaps": [
    "A reversed signature for dark grounds. Every signature published here is Midnight ink and works only on Parchment or white. Nothing signed may appear on Midnight, Word Blue, or footage until a reversed master exists. Recolor the SVG fill rather than inverting the raster.",
    "Wordmark masters in SVG and 2x/3x PNG (White, Midnight, Word Blue) are recorded as approved in Brand Guide §06 but are not yet published in this repository. Until they are, request them rather than recreating the mark.",
    "Prayer and ministry moments up close",
    "A Bible passing from one hand to another",
    "Testimony portraits",
    "Exteriors that establish place",
    "Details: open Bible and pen, the offering basket",
    "Vertical (9:16) capture of every key moment, alongside the horizontal frames"
  ]
}