{
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  "name": "THE WORD Brand System",
  "organization": "THE WORD FOR ALL THE WORLD",
  "version": "5.0",
  "messagingVersion": "1.0",
  "updated": "2026-08-15",
  "issued": "August 2026",
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  "brandSystem": "https://brand.theword.world/ai/brand-system.md",
  "skill": "https://brand.theword.world/ai/SKILL.md",
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  "assets": "https://brand.theword.world/ai/assets.json",
  "approvedExamples": "https://brand.theword.world/ai/approved-examples.md",
  "antiPatterns": "https://brand.theword.world/ai/anti-patterns.md",
  "humanGuides": {
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    "initiativeBrandGuides": "https://brand.theword.world/letterhead",
    "initiativeMessagingDocuments": "https://brand.theword.world/documents"
  },
  "initiatives": [
    {
      "slug": "every1",
      "name": "EVERY1 Movement",
      "brandGuide": "https://brand.theword.world/letterhead/every1",
      "messagingDocument": "https://brand.theword.world/documents/every1"
    },
    {
      "slug": "revival-to-my-city",
      "name": "Revival To My City",
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      "messagingDocument": "https://brand.theword.world/documents/revival-to-my-city"
    },
    {
      "slug": "school-of-the-local-church",
      "name": "School of the Local Church",
      "brandGuide": "https://brand.theword.world/letterhead/school-of-the-local-church",
      "messagingDocument": "https://brand.theword.world/documents/school-of-the-local-church"
    }
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  "speakers": [
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      "id": "the-word-for-all-the-world",
      "name": "THE WORD FOR ALL THE WORLD",
      "role": "parent institution",
      "register": "serif, Midnight and Parchment, records, signatures, official numbers"
    },
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      "id": "revival-to-my-city",
      "name": "Revival To My City",
      "role": "initiative, CLEAN",
      "register": "DM Sans led, bolder, closer to the field",
      "mission": "Stirring the local church to return to their first love."
    },
    {
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      "name": "EVERY1 Movement",
      "role": "initiative, BURN",
      "register": "DM Sans led, bolder, closer to the field",
      "mission": "Empowering the local church to do the Great Commission & walk in God's calling."
    },
    {
      "id": "school-of-the-local-church",
      "name": "School of the Local Church",
      "role": "initiative, TRAIN",
      "register": "DM Sans led, bolder, closer to the field",
      "mission": "Training the local church to know their authority in Christ & build a real relationship with Jesus."
    }
  ],
  "governance": "This system changes one way: a proposed edit in writing, approval by Joel Zimmer and Nathan Zimmer, a version bump, and a changelog entry. No silent edits.",
  "usage": "Free to read, quote, and follow for work produced for or about THE WORD FOR ALL THE WORLD. Not a license to use the wordmark, photography, or video for any other purpose.",
  "contact": "brand@theword.world",
  "sourceRepository": "https://github.com/nathan-zimmer/the-word-brand",
  "generatedBy": "tools/build_ai.py",
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