{
  "version": "5.0",
  "messagingVersion": "1.0",
  "updated": "2026-08-15",
  "source": "https://brand.theword.world/brand",
  "authority": "canonical",
  "color": {
    "midnight": {
      "name": "Midnight",
      "hex": "#0B1A2D",
      "role": "Primary ground. Heroes, bands, footers.",
      "cssVar": "--midnight"
    },
    "word-blue": {
      "name": "Word Blue",
      "hex": "#023D6F",
      "role": "Structural secondary. Logo continuity.",
      "cssVar": "--word-blue"
    },
    "parchment": {
      "name": "Parchment",
      "hex": "#F7F3EC",
      "role": "Light ground. Official paper, never gray.",
      "cssVar": "--parchment"
    },
    "flame": {
      "name": "Flame",
      "hex": "#F85842",
      "role": "Non-text accent: BURN moments, display numerals, highlights. Never carries text. ≤10%.",
      "cssVar": "--flame"
    },
    "ember": {
      "name": "Ember",
      "hex": "#C13A24",
      "role": "Fire at text size: primary buttons, links, labels, hovers.",
      "cssVar": "--ember"
    },
    "white": {
      "name": "White",
      "hex": "#FFFFFF",
      "role": "Cards, reversed text, button labels.",
      "cssVar": "--white"
    }
  },
  "colorRetired": [],
  "proportion": {
    "rule": "60 / 30 / 10",
    "parchment": "~60%",
    "midnight": "~30%",
    "flame": "<=10%, never carrying text"
  },
  "typography": {
    "families": [
      {
        "family": "DM Serif Display",
        "use": "Large headlines, 36px and up. Fine, engraved hairlines. Regular + Italic only. No bold exists."
      },
      {
        "family": "DM Serif Text",
        "use": "Serif moments from 22–36px: pull quotes, the prophecy, document headings. Regular + Italic only."
      },
      {
        "family": "DM Sans",
        "use": "Everything functional: body, nav, labels, buttons, sub-brand materials. Weights 400–700 with true italics."
      }
    ],
    "stacks": {
      "serifDisplay": "'DM Serif Display', Georgia, 'Times New Roman', serif",
      "serifText": "'DM Serif Text', Georgia, 'Times New Roman', serif",
      "sans": "'DM Sans', -apple-system, 'Segoe UI', Helvetica, Arial, sans-serif"
    },
    "source": "Google Fonts, free for every volunteer, partner, and field team",
    "retired": "Proxima Nova, fully retired. Fallbacks: Georgia for the serifs, system sans for DM Sans."
  },
  "system": {
    "button-hover": {
      "name": "Button hover",
      "value": "#A62F1B",
      "rule": "Ember deepened ~10%. State-only. Never a palette color."
    },
    "focus-ring": {
      "name": "Focus ring",
      "value": "2px Ember (Flame on dark), 3px offset",
      "rule": "Visible on every interactive element. Never removed."
    },
    "success-state": {
      "name": "Success state",
      "value": "#5FAD56",
      "rule": "Forms and dashboards only. Never in brand layouts."
    },
    "photo-video-scrim": {
      "name": "Photo/video scrim",
      "value": "Midnight gradient, ~70% at text",
      "rule": "Required under any text on imagery (§07)."
    },
    "corner-radius": {
      "name": "Corner radius",
      "value": "3px buttons · 4px cards · 6px frames",
      "rule": "Three steps, no others."
    },
    "muted-text": {
      "name": "Muted text",
      "value": "80% Midnight (light grounds) · 75% Parchment (dark)",
      "rule": "Captions and metadata. Nothing lighter. It fails contrast."
    },
    "breakpoint": {
      "name": "Breakpoint",
      "value": "720px",
      "rule": "Single-column below; grids above."
    }
  },
  "cssVariables": {
    "midnight": "#0B1A2D",
    "word-blue": "#023D6F",
    "parchment": "#F7F3EC",
    "flame": "#F85842",
    "ember": "#C13A24",
    "white": "#FFFFFF",
    "rule": "rgba(11,26,45,.18)",
    "rule-light": "rgba(247,243,236,.22)",
    "serif-display": "'DM Serif Display', Georgia, 'Times New Roman', serif",
    "serif-text": "'DM Serif Text', Georgia, 'Times New Roman', serif",
    "sans": "'DM Sans', -apple-system, 'Segoe UI', Helvetica, Arial, sans-serif"
  }
}