Brand Guide
Identity, voice, color, typography, logo usage, and the laws of the brand. The master reference.
Messaging Guide
What we say, to whom, and in what words. The single source of truth for language.
Initiative Documents
One messaging document for each initiative: Revival To My City, the EVERY1 Movement, and the School of the Local Church. Read and print on letterhead.
Letterhead
The document template: the components and rules for how documents are written in this brand.
AI Layer
The same standards as raw Markdown and JSON, versioned and checksummed. Point any AI tool at the manifest and it works on brand.
Signatures
The signature masters that sign the record. Vector and transparent raster, with the law that governs where each one may be placed.
Assets
Every approved logo in every format, with its clear space, minimum size, and ink rules. Fonts, download packs, and the photography policy.
EVERY1 Brand
The EVERY1 Movement stands on its own, and so does its brand site. How to use the mark, for our team and for any organisation carrying it at a conference.
Governance
The policies, processes, and procedures that run this system, kept apart. A policy is a rule, a process is an order of work, a procedure is a list of steps.
Channels
What the brand looks like where you are building it: sizes, character limits, safe areas, file formats, and pre-approved copy, per surface.
Components
Every component rendered live by the published stylesheet, with its spec, its rules, and markup you can copy. Link one file and the brand is in place.
Reviews
Every system review of this brand, in order, with what each one found and the version it produced. How the standard got to where it is.
Templates
Employment letters, partner reports, and other document templates.