The AI entry point for THE WORD brand system
Every file below is raw Markdown or JSON, served without navigation, scripts, or decoration. Agents should start at manifest.json, which names every current resource with its version and checksum.
Humans want the Brand Guide and the Messaging Guide instead.
| Resource | What it is |
|---|---|
| manifest.json | The doorway. Versions, checksums, and links to everything else. |
| brand-system.md | The complete brand standard as one document. |
| SKILL.md | Installable agent skill: the retrieval and audit workflow. |
| tokens.json | Colors, typography, system tokens and states. |
| audit.md | The brand audit rubric and report template. |
| components.json | Component specifications, resolved against current tokens. |
| assets.json | Approved logos, photography, and video, with usage rules. |
| approved-examples.md | Worked output that passes the audit. |
| anti-patterns.md | What not to do, including every DON'T and every banned word. |
To point any AI tool at this system, paste this:
Before beginning, retrieve https://brand.theword.world/ai/manifest.json. Follow the brand
system and skill it names. Audit the result against the audit resource and state which
brand-system version you used.